Digital Marketing and Myths

As we all know the key to success for any company is effective marketing; the more the customers you have, the larger your sales and the more your profits. Hence for all, shift your marketing strategies to digital marketing today. Do not think about the risks as there are no risks in digital marketing. You can be sure that your money would not go to waste as digital marketing benefits your company greatly. The benefit from digital marketing is not necessarily monetary but you can view it as more and more exposure for your company and your products. Keep in mind that as the number of people who know about your company increases, so will your sales and as a result your profits.

As more and more firms are shifting towards marketing, many agencies and consultancies have established which provide professional help in matters of effective digital marketing strategies and which strategy would be best suited for your business. These agencies and consultancies basically give advice and provide guidance and are a huge success.

There are many myths concerning marketing and quality scores. For starters, there is the myth about Google AdWords only about increasing the click through rates (CTR) and that AdWords has a complex formula. Now Key word Quality Score is basically about key word relevance. It is related to CTR but a high CTR alone does not increase your score. You key words do that. The better your key words the more searches your key words would match up with. Now this would lead to a high quality score. Next we have the myth about quality score being like SEO. This is untrue as Google has changed its scoring method and now optimization alone does not lead to a good score.

Myth about having multivariate landing page testing in order to improve your web page quality score is not true as the purpose of landing page is not to increase your score but to discourage people with bad business model and those who lead to bad customer experience. Next we have the myth about how we should use key words that are exact matches. This is bar far the worst strategy to adopt to increase CTR because this will narrow down your exposure and will be detrimental for you. Exact match is not in league with a high quality score. Using negative key words is a better option. Lastly we have the myth about how content network leads to lower a CTR. Again this is not true as content network CTR and search CTR are calculated separately.

Digital Marketing and Google

Without efficient marketing, you and your company can not attract the amount of customers which you have the potential for. This is the reason why many companies have resorted to digital marketing. Whoever, said advertising wastes money was completely wrong. Yes, advertising doesn’t show any immediate monetary benefits but what it does is that it spreads awareness about your products. In time this can prove to be quite fruitful.

How what exactly it is? It is the use of any electronic means to advertise or promote your product. It means consist of the radio, television, mobile phones and the ever popular internet. The main reason why the internet is so popular amongst people opting for digital marketing is due to the vast number of internet users. The more the users, the more will be the exposure. Hence, to have the maximum impact on your consumers, using the internet is the best option for you.

Many digital marketing agencies and consultancies have opened up due to the dire need of efficient digital marketing techniques. These agencies basically provide information and give advice to companies on what would be the best possible strategy for them.

As far as last-click credit is concerned, Google is considered by many as the major reason they make that click. The last-click, meaning the final press of a button completing a sale, is bound to encounter us more often now that Google has made strides in pre-click ad attribution. Google always manages to hit potential buyers with a perfectly targeted search that jumps over conventional online advertising, just when a sale is about to be made.

Ad words, Google’s latest ad technology, now provides advertisers with reports about consumer search and browsing behavior before a sale is made. It also provides search ad impressions that can be used to determine if the ads available had any effect on the potential customer.

Using “search funnels”, Google provides advertisers with a number of different reports. The “Top Conversions” report show which ads a customer actually clicked and what were the most common keyword and useful keyword they encountered in the journey towards the sale. Other reports identify the journey and path the customer undertook in order to arrive at a sale. However, the latter may not necessarily lead to last-click or sale.

Currently, this technology does not ads that are on display on the Google Content Network or customer search activity that does not trigger an ad However; they may be available in the future. These reports will be available to Ad words users in the following weeks; however advertisers (Google’s customers) must have AdWords Conversion Tracking enabled.

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